Alicia Crowther

Alicia has 20 years experience working with businesses ranging from startups to global companies, where she specialises in customer experience and innovation. She's worked with teams in the US, Canada, Brazil, UK, France, Germany, Italy, Switzerland, South Africa, Singapore, Japan, Australia and the United Arab Emirates. She is also a former university lecturer, and is very hands on and teaching in her client approach.   

She helps teams transform products and services, removing friction and delivering customer focused experiences. This results in improved customer satisfaction, conversion and business value.  She offers extensive experience influencing change through strategic thinking and innovation, data driven decision making, strong stakeholder engagement, customer first thinking and team leadership.

In 2022, Alicia learned she had ADHD. While surprising, it explained a lot about why she is OBSESSED with solving problems in unique and creative ways, and helping other to think outside the box and create unforgettable moments for customers. 

Alicia has: 

• Led teams to deliver change in multiple industries including government, edtech, healthcare, financial services, B2B enterprise software, mining & metals, gaming and consulting  

• Expert level experience in strategy, creativity and customer experience practices, tools & methodologies  

• Excels in bringing multiple internal teams such as Product, Marketing, Operations, Sales/Commercial, Customer Success together to align on strategy and delivery  

• A strategic, visionary & pragmatic mindset, focusing on bringing the delightful to execution