Alicia Crowther

Alicia has 20 years experience working with businesses ranging from startups to global companies, where she specialises in strategy and growth hacking. She's worked with teams in the US, Canada, Brazil, UK, France, Germany, Italy, Switzerland, South Africa, Singapore, Japan, Australia and the United Arab Emirates.  

She helps teams transform by aligning insights, strategy and business goals to remove friction and deliver digital customer focused experiences, resulting in improved customer satisfaction, conversion and business value.  She brings extensive experience influencing change through strategic thinking and innovation, data driven decision making, strong stakeholder engagement, customer focus and team leadership.  

• Leading teams to deliver digital transformation in multiple industries including government, edtech, healthcare, B2B enterprise software, mining & metals, gaming and consulting  

• Expert in strategy, growth hacking, business design and customer experience practices, tools & methodologies  

• Excels in bringing multiple internal teams such as Product, Marketing, Operations, Sales/Commercial, Customer Success together to align on strategy and delivery  

• Extensive digital and customer experience transformation/change management experience

• Strategic, visionary & pragmatic, focusing on execution