Alicia Crowther

Alicia has 20 years experience working with businesses ranging from startups to global companies, where she specialises in strategy and innovation. She's worked with teams in the US, Canada, Brazil, UK, France, Germany, Italy, Switzerland, South Africa, Singapore, Japan, Australia and the United Arab Emirates.  

She helps teams transform their products and services, pricing and ways of working, aligning insights, strategy and business goals to remove friction and deliver customer focused experiences. This results in improved customer satisfaction, conversion and business value.  She offers extensive experience influencing change through strategic thinking and innovation, data driven decision making, strong stakeholder engagement, customer first thinking and team leadership.

• Leading teams to deliver digital transformation in multiple industries including government, edtech, healthcare, B2B enterprise software, mining & metals, gaming and consulting  

• Expert in strategy, growth hacking, business design and customer experience practices, tools & methodologies  

• Excels in bringing multiple internal teams such as Product, Marketing, Operations, Sales/Commercial, Customer Success together to align on strategy and delivery  

• Extensive digital and customer experience transformation/change management experience

• Strategic, visionary & pragmatic, focusing on execution